Can i stop this from happening or any products that can help?

so i bleached my hair last year wen i got it cut real short .. dicided to grow it then and jus as it gets to my shoulders i dye it red .. then it turns half pink haly blonde so i bleach it again( ino stupid mistake) and it became dry and broke about half way .. i go get it cut and all the dryness is gone im usin this hair treatment (which is startin to hurt my scalp) my hair is now ina bob bu its startin to get dry and break again will this keep happenin til my hair completely falls out or can i stop it ?